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Value and Respect Your Brand: Ask Donald Sterling

Value & Respect Your Brand: Ask Donald Sterling  Race or more accurately, racism was a primary issue in the Donald Sterling and L.A. Clipper controversy; however, the most important business component at risk was both the NBA and L.A.  Clipper Brand.  Now, a brand is commonly perceived as a product, service or concept manifested in the form of a visual logo that represents a specific company.  Okay, a nice safe and tidy corporate definition; however, successful brands are intangible and…

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Topics in Mobile Redirect Issues Part 6: SSL- Redirect to Mobile Redirect-Problem and Solution

  Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) There are four common types of redirects that affect how your users and Google see your mobile pages. Each of them is bad for performance (speed). They include:        *    Initial redirect – canonical (www.example.com vs example.com) SSL – secure pages redirect Redirect to mobile version Content driven redirects Content-Driven Redirects Problem           Content-driven redirects are not required to display a page. These redirects…

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Topics in Mobile Redirect Issues Part 5: SSL- Redirect to Mobile Redirect-Problem and Solution

Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) There are four common types of redirects that affect how your users and Google see your mobile pages. Each of them is bad for performance (speed). They include:        *    Initial redirect – canonical (www.example.com vs example.com) SSL – secure pages redirect Redirect to mobile version Content driven redirects Redirect to mobile version Problem             When you have a different web address (url) for…

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Topics in Mobile Redirect Issues Part 4: SSL-Secure Pages Redirect-Problem and Solution

Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) There are four common types of redirects that affect how your users and Google see your mobile pages. Each of them is bad for performance (speed). They include:        *    Initial redirect – canonical (www.example.com vs example.com) SSL – secure pages redirect Redirect to mobile version Content driven redirects SSL-Secure Pages Redirect Problem                Pages that use SSL will often be redirected from…

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Topics in Mobile Redirect Issues Part 3: Initial Redirects-Problem and Solution

Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) There are four common types of redirects that affect how your users and Google see your mobile pages. Each of them is bad for performance (speed). They include:        *    Initial redirect – canonical (www.example.com vs example.com) SSL – secure pages redirect Redirect to mobile version Content driven redirects Initial Redirect (Canonical)   Problem Example: The url "www.example.com" and the url "example.com" are actually two different urls even…

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Topics in Mobile Redirect Issues Part 2: Consequences of Redirects

Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) Consequences of Redirects In the past, redirects were oftentimes utilized for various reasons (i.e., SSL redirects).  As a result, extremely long redirect chains have occurred.  The below example illustrates a typical conversation that occurs often on the mobile web. Please note that this conversation has to take place before any of your webpage even begins to be displayed at all: Mobile device: "Give me http://example.com" Web server: "http://example.com…

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Topics in Mobile Redirect Issues Part 1: Definition and Problem

Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) Definition: A redirect is a method of forwarding a user from one web address to another web address.  Under normal conditions, when a mobile device requests a certain document at a certain address, the server will normally just provide that document.  There are four common types of redirects which will be covered over the course of this series.  They include: Initial redirect (canonical), secure pages redirect (SSL), redirect…

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Pipeline Marketing: A Powerful Tool For Realizing Funnel Potential

Pipeline Marketing: A Powerful Tool For Realizing Funnel Potential Posted By Tim Clarke Pipeline marketing is a term that many in the marketing industry, even those heavily engaged in digital marketing, are not entirely familiar with. It may go by other names; math marketing or revenue marketing, for instance, but the idea is the same: using data strategically to critically evaluate the effectiveness of online marketing efforts. ClosedOpp was a very early adopter of this concept. A small paid search agency…

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3 ways to pump up your online marketing with video

3 ways to pump up your online marketing with video by James F. McClister  In the 1990s, real estate agents posted ads in the newspaper and slapped their faces on the backs of benches. In the 2000s, agents still put ads in papers and spruced up bus stops with their smiles, but began shifting their operations to the Internet – promoting themselves on websites and, later, social media. In the 2010s, ads in papers and on benches still exist, websites are still a…

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7 Tips For An Authentic And Productive Writing Process

7 Tips For An Authentic And Productive Writing Process   Richard Tipsword, Contributor   Does this sound familiar? You’re sitting in front of your laptop, staring at a blank screen. The deadline for the article you need to write is approaching, and you’re struggling to get started when you should be in the final editing stages. As you sit there trying to put your expertise in writing, a strange insecurity creeps up your spine. You see yourself changing before your…

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