Adding Video Content to Your Social Media Strategy The impact of social media has altered all kinds of industries. The value of having a presence online has never been greater. Word-of-mouth marketing that once occurred in small social circles or at the office now takes place online?—?a much larger platform for communication. That value is steadily increasing as time goes on. Now more than ever, brands are able to reach larger audiences with recommendations, partnerships, and ambassadors on social media. The…