Archive

Adding a Video Marketing Strategy to Your Inbound Marketing Plan

So far, I’ve discussed ways to grow your business through blogging and podcasting. Now, let’s add video marketing to your inbound marketing tool belt so you’re continually delivering your business’ message using varied forms of media to attract new customers and keep people engaged in a number of ways.      If you’re an informed entrepreneur, you’re familiar with YouTube and how much it’s grown over the years.   Here are some recent stats: – Over 1 billion users (there’s…

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Search Engine Optimisation – Why Should I Choose SEO To Advertise My Business

Search engine optimisation and the practices of an SEO services specialist are the most cost effective form of advertising with a low cost-per-acquisition (CPA) and high return on investment (ROI). Studies have proven that dollar for dollar, search engine optimisation applied by an SEO services specialist are the best form of advertising, online and offline.  Search engine optimisation and the services of an SEO specialist are proactive. The customer is actively looking for the products and services you provide. Traditional…

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What is a Podcast? Using this Inbound Marketing Technique to Build Your Business

In a nutshell, a Podcast is a type of audio broadcast that can be downloaded to an iPod – pod + broadcast = podcast. You don’t have to have an iPod to listen to a podcast.  You can listen to it the same way you listen to any video on the internet – your PC, laptop, tablet, smartphone, etc. You can subscribe to a podcast and have it automatically downloaded to the listening medium of your choice.      …

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Blogging as an Inbound Marketing Tool

As we learned in an earlier post, inbound marketing connects you in a very social way to your customers/clients.  Through engagement, you are building relationships and branding yourself or your company as a vehicle that is focused on delivering good information, solving issues and providing value to potential consumers. A good way to achieve this is to start blogging.  Through this medium, you can offer a lot to existing and potential customers/clients by writing about many topics related to your…

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Formulating a Workable Inbound Marketing Plan for Part-Time Entrepreneurs

In my last blog post, I discussed the importance of formulating a workable inbound marketing plan geared toward full-time entrepreneurs. In this post, I’d like to address formulating a plan for those of you who are still working at a job outside your home and building your business on a part-time basis. Much of what I already discussed applies to you too, but in addition to this, your schedule, for what you’ll want to accomplish, needs to be even more…

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Formulate a Workable Inbound Marketing Plan

Whether you’re a seasoned business professional, just getting your feet wet in your own business or still kicking around ideas for what you want to pursue, you’ll want to learn as much as you can about inbound marketing strategies and formulating a workable plan of action.One way to do this is to sit down without any distractions and actually list all the things you do each day to work your business.  This exercise can be a real eye-opener, as it…

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