Search engine optimisation
Search engine optimisationand the practices of an SEO services specialist are the most cost effective form of advertising with a low cost-per-acquisition (CPA) and high return on investment (ROI). Studies have proven that dollar for dollar, search engine optimisation applied by an SEO services specialist are the best form of advertising, online and offline.
Search engine optimisation and the services of an SEO specialist are proactive. The customer is actively looking for the products and services you provide. Traditional advertising is passive where you are hoping to spark someone’s interest and get them thinking about buying your products and services. Search engine optimisation and an SEO services specialist let you target your message to the right people at exactly the right time, when they are looking to buy, at a fraction of the cost of other advertising media and a better ROI.
Compared with other forms of advertising, search engine optimisation and hiring an SEO services specialist are very inexpensive. Think about how much your business spends on television, radio, newspaper, magazine and even yellow pages ads. If you were to break these costs down on a monthly basis, search engine optimisation and hiring an SEO services specialist would probably cost the least and still deliver better results.
This was tested by advertising in a couple of national US magazines, as well as newspapers, yellow pages and radio spots in some major Canadian cities. The following information represents the average cost per month for each advertising campaign.
Advertising medium: Television (US) – This advertising method was not even investigated as it is way too expensive. Conduct your own investigations into advertising your business on TV in your own area and you will find the same result ….. way too expensive.
Advertising medium: Business magazines (US) – Audience reach: United States – Size, type, frequency: 1/3 column, B/W, once a month – Cost per month: $1,200. The ads in the business magazines were the most expensive, but they provided the greatest audience reached (next to search engine optimisation seo specialist services), and because the size of the ad was larger than the newspaper and yellow pages ad.
Advertising medium: Radio (Canada) – Audience reach: Local – Size, type, frequency: 30-second spot, 60 spots per month – Cost per month: $6,000. We asked to run a 30-second commercial that would be aired 60 times in a month (the recommended number of airings was 100).
Advertising medium: Newspapers (Canada) – Audience reach: Local – Size, type, frequency: Business card size, B/W, 4 times a month – Cost per month: $2,000 – $2,500. Newspapers came in third only because the frequency option we selected was one ad appearing once per week (Saturday issue) and because the size of the ad was fairly small.
Advertising medium: Yellow pages – Audience reach: Local – Size, type, frequency: Business card size, B/W – Cost per month: $180 – $365. The yellow pages came in around the same cost as search engine optimisation seo specialist services, but what good is a yellow pages ad to an online business?
Advertising medium: Search engine optimisation SEO – Audience reached: World wide – Size, type, frequency: 10-20 keywords – Cost per month: $249 – $499.Search engine optimisation and expert SEO specialist services on the other hand, had one of the lowest costs, provided the greatest audience coverage and with a 24×7 frequency.
Note: The statistics detailed above are guidelines, as actual costs will obviously vary depending on market conditions, geographical location and your own preferences.
Which of these forms are you currently using? How effective have they been? Do your own research and see what you come up with. Due to the variables, your numbers will be different. However, when you break them down to measure the overall costs (eg. CPA, ROI) you will see that hands down, search engine optimisation and hiring an SEO services specialist are your best options.
It doesn’t matter what form of advertising you are using for online success, search engine optimisation and hiring an SEO services specialist really are the most cost effective and efficient way to promote your business. That’s why search engine optimisation and SEO services specialists are gaining in popularity with everyone from small one-person operations to large, multi-national companies.
Click on Clydes SEO Services to contact Clyde Thorburn to discuss how he can help you promote your website on the internet.