Choosing an Effective Website Color Combination A pleasing color scheme can make or break your website. After all, in advertising, color accounts for 60% of advertisement's acceptance or rejection. Therefore, color plays a pivotal role in determining whether or not a potential customer will choose to conduct business with your firm. A web designer needs to ensure that all of your website’s colors work in harmony, while keeping the client’s identity consistent with other marketing efforts. Quick Rules of Thumb…