5 Inbound Marketing Tips to Grow Your Business Inbound marketing refers to the strategy of using content (such as blog posts, videos, eBooks and other valuable reference materials) and search engine optimization (SEO) to draw customers to your business, as opposed to outbound methods like cold calling and email marketing. While outbound marketing is an effective way to find new customers and maintain relationships with existing ones, inbound marketing is quickly becoming the best way to reach people you do not know…