Become The Best Blogger. Is it necessary to have a goal to become the best blogger in your niche? Is content marketing something that the public on the web is seeking? Many have asked that questions about the value of content marketing and wondered if it is limited to a few types of businesses. This article was printed in Hubspot in August 2014 titled, How To Become The Best Blogger In Your Niche. Back in 2012, Max Nisen wrote, “Content marketing is…
A 'Crisis' in Online Ads: One-Third of Traffic Is Bogus As Digital Advertising Climbs Toward $50 Billion This Year, Marketers Battle Fraudulent Visitors Billions of dollars are flowing into online advertising. But marketers also are confronting an uncomfortable reality: rampant fraud. About 36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites, according to estimates cited recently by the Interactive Advertising Bureau trade group. So-called bot traffic cheats…