10 Questions to Ask When Collecting Customer Data

When your customers disclose their personal and financial information to you, they're taking a leap of faith that you won't lose, abuse or otherwise mess with it — accidentally or not. Your customers don't want you to spam them every two minutes, hawk their info to third parties or, worse, expose it to cyber attackers.          Collecting customer data has been notoriously loaded with a tangle of privacy pitfalls. But when done right, the benefit to your…

Read More

Using Inbound Marketing Techniques To Convert Leads To Clients

Creating content for a website seems to be an endless task. Often times, businesses outsource to writers who can do the job efficiently. However, the job does not stop there. Efficient content requires more than skilled writing to convert leads to clients. Timing and placing with the right social media strategies also increase the likelihood of converting these leads to clients.   These strategies all fit within the inbound marketing technique, which has been the guide to great online marketing…

Read More

3 Benefits to Delivering a Good Customer Experience

Delivering a good Customer Experience is all the buzz lately. It's discussed in all fields of business and is the topic of many a staff meeting and board of director's meeting. But is there really a good understanding of what it is all about? The benefits of designing and crafting a good experience are vague to some teams. So, why, other than it seems to be the latest business "should do" are we striving for that good experience? Increased Profits…

Read More

LinkedIn – To Open Network Or Not

As an avid LinkedIn user, and as a member of the LinkedIn Open Networkers group (aka LIONs), it is a question I see being asked on LinkedIn and at other social media platforms and services on a regular basis. I actually think that the answer is more varied than simply the two options of "open networking" or "closed networker," and your individual answer depends on you and your objectives in creating a LinkedIn profile. LinkedIn system The reason that the…

Read More

SHOCK: Professors claim Trump could be 1st to win all 50 states

In a shocking turn of events, professors and political science analysts are declaring that Donald J Trump could become the first person in American history to claim all 50 states in an election. Admit it. Donald Trump is a volcano in a forest of Ronson lighters. You’re not going to stop him. He may carry all 50 states. The awareness of Trump’s invincibility is dawning slowly for several reasons. Nobody wants to be revealed as a fool if Trump flames…

Read More

The Alpha Advantage

The latest buzz about alpha males has spawned workshops and books geared toward both women and men who want to become more "alpha" in business. How can being more alpha help female entrepreneurs? "Women need to stop waiting to be recognized and go after exactly what they want," advises Christopher Flett, author of What Men Don't Tell Women About Business: Opening Up the Heavily Guarded Alpha Male Playbook. "First, women need to stop competing to get on the 'guys' team.…

Read More

Donald Trump Has Mastered These 5 Psychological Tactics to Get Ahead

For many people, it’s surprisingly easy to dismiss “The Donald” as a moronic blowhard. From his bombastic remarks to his over-the-top lifestyle, he often comes off as little more than a rich bully pandering for attention. But is he really? You don’t need to be a genius to make millions, but billions is a very different story. Billions is not an accident, and I don’t believe for a moment that his success in the presidential race is either. Rather, I…

Read More

Rebirth of Email Is Coming in 2016 – Really?

Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Now that leased media is morphing into paid media, and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration, and fresh blood. Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. It has always been the workhorse behind eCommerce, but…

Read More

Driverless Vehicles on UK Roads?

Driverless Vehicles in the UK ? The UK government has just announced that testing of autonomous vehicles in the UK may take place on roads in the UK, including a section of specially adapted motorway, I suppose that this is good news but it will be some time before you will see a car without someone sitting in the driving seat. Anyone who has used an in car navigation will know that GPS is an aid but does not at…

Read More

A Different Job Interview

I spent an interesting morning yesterday at the National Water sports Centre Holme Pierrepont. I had applied for work there and I was invited for a practical assessment. Unfortunately the weather system which resulted in the snow storm which shut down the East coast of the USA, was  passing over the UK, so the winds were high with rain in the north. There were a number of no shows so what had been planned to last a day only covered…

Read More