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Adding Video Content to Your Social Media Strategy

January J, 2019

Adding Video Content to Your Social Media Strategy The impact of social media has altered all kinds of industries. The value of having a presence online has never been greater. Word-of-mouth marketing that once occurred in small social circles or at the office now takes place online?—?a much larger platform for communication. That value is steadily increasing as time goes on. Now more than ever, brands are able to reach larger audiences with recommendations, partnerships, and ambassadors on social media. The…

Introduction – What is an Online Community?

May J, 2017

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Social networks are booming – and not just Facebook! Thousands of niche communities have been created over the past few years, filling up the holes that Mark Zuckerberg's all-encompassing giant has created. While over a billion people are speaking to everyone they've met about everything they do, many are looking for focus. They want to connect with other like-minded individuals around the particular passions that inspire them, without all the extra “noise” that Facebook generates. Affordable social networking applications, allow users to create…

Instagram Expands To Over 500 Mil-Can it save Facebook?

June J, 2016

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Why is this happening? Reason: Most people on the go are highly visual and don't tend to read much anymore. "A Picture Says A Thousand Words" as the old saying goes, so maybe there is something to keeping it short and sweet and visual. "Facebook has spread its tentacles into the messaging boom after building the world's most popular social network, buying Instagram for $1 billion in cash and stock in 2012. Facebook also owns two other of the world's most popular apps: WhatsApp, which…

Degrees Of Separation In between You And The entire World

April J, 2016

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Degrees Of Separation In between You And The entire World Social networking has actually been specified as the interaction between thoes or companies within a social structure. Within an online social network, people or organizations which can either be casual acquaintances or closely related by blood can quickly interact through messaging, blogs, picture sharing, chain mails, videos, music and a great deal of other communication tools offered in social media network websites in the web. In the late 1960's, a…

Are Social Networking Sites Doing Us Any Good

February J, 2016

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It is not long ago when the only mode of communication was the snail mail way or the expensive Telephone. But with the advent of internet our lives have completely changed. We are now able to connect with anybody in any part of the world instantly and at a very low cost. This indeed has brought a pleasant change in our lifestyle. Internet has helped us so much that even organizations can employ a global workforce and they all can…

Characteristics of a social entrepreneur

January J, 2016

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A social entrepreneur is someone who has decided to undertake a venture that is aimed at tackling societies most pressing problems, like famine and climate change. A social enterprise could be a nonprofit or profit business model. Two people often associated with social entrepreneurship are Blake Mycoskie, CEO of Tom’s shoes who provide a pair of shoes for a child in need for every shoe purchased and Muhammad Yunus, founder of the Grameen Bank, providing microfinance to the impoverished. Social…

Using an e-Newsletter to Grow Your Business â Part II

June J, 2015

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In my previous blog post — Part I, on this topic, we covered how an e-Newsletter could be a great way to keep in front of your existing customer base. In this blog post, we are going to discuss using an e-Newsletter for your prospects. There is a whole different strategy involved in using an e-Newsletter to keep in front of your prospects and grow new business. Let’s first reiterate from Part I – some of the points that…

Using an e-Newsletter to Grow Your Business â Part I

April J, 2015

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I know, you’re probably saying to yourself – “I barely have time to post on my social media sites, write blog posts and keep up with all the day-to-day tasks that come with owning a business and now, you’re introducing me to one more piece of the puzzle which I need to incorporate into an already overloaded schedule! (LOL) Well, if bringing in new business and attaining your goals isn’t what you really want or need to do in order…