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The Ultimate Marketing Machine

July J, 2016

The Ultimate Marketing Machine Tools and strategies In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception of information technology, we can’t think of another discipline that has evolved so quickly. Tools and strategies that were cutting-edge just a few years ago are fast becoming obsolete, and new approaches are appearing every day. Yet in most companies the organizational structure of the marketing function hasn’t changed since the practice of…

Learn Advantages for an Entrepreneur

April J, 2016

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Learn Advantages for an Entrepreneur For an entrepreneur who chooses to build a business in an existing business ecosystem, participating as a member of an ecosystem may offer the following advantages: 1. Market entry barrier reduction: joining an existing ecosystem can significantly reduce the technology barriers to enter a market, which in turn reduces the time to money, startup costs and ongoing operations costs. 2. Access to customers: ecosystems…

8 SEO Mistakes to Avoid

April J, 2016

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All search engine marketers are trying desperately to promote trends Especially the trends that are aligned with traditional digital marketing. SEO is immensely important to enhance key to improving your website’s visibility, driving more traffic and better conversion rates. The first thing one can do as an internet marketer is to avoid making mistakes. Following “SEO Best Practices” can be difficult for online marketers. With search engines changing algorithms on a periodic basis, every SEO strategy needs to adapt and…

Pipeline Marketing: A Powerful Tool For Realizing Funnel Potential

April J, 2016

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Pipeline Marketing: A Powerful Tool For Realizing Funnel Potential Posted By Tim Clarke Pipeline marketing is a term that many in the marketing industry, even those heavily engaged in digital marketing, are not entirely familiar with. It may go by other names; math marketing or revenue marketing, for instance, but the idea is the same: using data strategically to critically evaluate the effectiveness of online marketing efforts. ClosedOpp was a very early adopter of this concept. A small paid search agency…

Is your website ready for Google’s mobile update in May?

April J, 2016

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It has been widely reported by Search Engine Land, Techcrunch, and others that Google is planning a new update to their algorithm regarding mobile-friendliness. Mobile web traffic now exceeds traffic from desktop users, so Google is emphasizing how important it is that websites have the ability to display information correctly on mobile devices. In the spring of 2015, last year Google first prioritized this and will update that original announcement again next month with a new change in their ranking criteria.…

7 Tips For An Authentic And Productive Writing Process

April J, 2016

Market Hive

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7 Tips For An Authentic And Productive Writing Process Richard Tipsword, Contributor Does this sound familiar? You’re sitting in front of your laptop, staring at a blank screen. The deadline for the article you need to write is approaching, and you’re struggling to get started when you should be in the final editing stages. As you sit there trying to put your expertise in writing, a strange insecurity creeps up your spine. You see yourself changing before your…

Who Are You Really Marketing To?

April J, 2016

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"…25-30 year old single women with annual incomes over $75,000, who live in San Diego, who like to shop…So if we are pretending we’re a clothing store, these might be some of the questions we should ask: Where do they shop? What magazines do they subscribe to? What blogs might they read? What do they struggle with when shopping? How do they share their shopping experience?" –Derric Haynie, CEO Splash So, I'm new to…

Become The Best Blogger

April J, 2016

Market Hive

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Become The Best Blogger. Is it necessary to have a goal to become the best blogger in your niche? Is content marketing something that the public on the web is seeking? Many have asked that questions about the value of content marketing and wondered if it is limited to a few types of businesses. This article was printed in Hubspot in August 2014 titled, How To Become The Best Blogger In Your Niche. Back in 2012, Max Nisen wrote, “Content marketing is…

Entrepreneurial Skills Needed To Effectuate Positive Social Marketing Changes

April J, 2016

Market Hive

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There is a distinct dissonance regarding the behavior and social change espousements between people who believe that all marketing is evil and those who believe marketing has some redeeming qualities for the good. This diversity of opinion gets played out in program planning meetings, conferences, policy debates and resource allocations (such as found in RFPs and TORs). Not everyone who works to solve intractable problems needs to be a social marketer; yet, learning some basic marketing skills will be advantageous…