fraud

The Disappointing Mixed Blessing of Internet Advertising

  The Disappointing Mixed Blessing of Internet Advertising   A recent article on the internet illustrates the problem with online advertising. The story goes like this: “Ron” has been in the field of marketing for many years. He has lots of very high quality experience, has been in charge of very sophisticated ad campaigns, and has been responsible for spending hundreds of thousands of ad campaign dollars. Back in those early days, TV was always at the top of the…

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Online Advertising Fraud 101

  Online Advertising Fraud 101   I have long been of the opinion that the lack of transparency on the web is one of its growing and impending problems. It has become clear to observant consumers that it is very easy to create a false and misleading impression on the internet if one has the skill and desire to do so (for financial benefit). It hasn't taken long for advertising to become just as big on the internet as it always…

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