The Disappointing Mixed Blessing of Internet Advertising
The Disappointing Mixed Blessing of Internet Advertising A recent article on the internet illustrates the problem with online advertising. The story goes like this: “Ron” has been in the field of marketing for many years. He has lots of very high quality experience, has been in charge of very sophisticated ad campaigns, and has been responsible for spending hundreds of thousands of ad campaign dollars. Back in those early days, TV was always at the top of the…