Essentials of Marketing Many people are puzzled when it comes to marketing, what is it you need to do. Marketing involves getting your message across to you potential customers, usually in the form of words, audio, pictures or video or combinations of the foregoing. The tools you use can be in the form of email, circulars, advertisements, recorded messages, blogs, social media and radio or television. The changes in technology combined with the rise of social media, puts more emphasis…