Rebirth of Email Is Coming in 2016 – Really?
Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Now that leased media is morphing into paid media, and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration, and fresh blood. Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. It has always been the workhorse behind eCommerce, but…