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Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) There are four common types of redirects that affect how your users and Google see your mobile pages. Each of them is bad for performance (speed). They include:        *    Initial redirect – canonical (www.example.com vs example.com) SSL – secure pages redirect Redirect to mobile version Content driven redirects Initial Redirect (Canonical)   Problem Example: The url "www.example.com" and the url "example.com" are actually two different urls even…

Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) Consequences of Redirects In the past, redirects were oftentimes utilized for various reasons (i.e., SSL redirects).  As a result, extremely long redirect chains have occurred.  The below example illustrates a typical conversation that occurs often on the mobile web. Please note that this conversation has to take place before any of your webpage even begins to be displayed at all: Mobile device: "Give me http://example.com" Web server: "http://example.com…

Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) Definition: A redirect is a method of forwarding a user from one web address to another web address.  Under normal conditions, when a mobile device requests a certain document at a certain address, the server will normally just provide that document.  There are four common types of redirects which will be covered over the course of this series.  They include: Initial redirect (canonical), secure pages redirect (SSL), redirect…