Improving Conversion by Building Business Relationships Trying to sell a visitor on a first visit is like asking someone to marry you the first time you meet. To improve your chances of closing the sale, first seek to build a business relationship with the prospect. Building rapport can be done in the following ways. 1) Educating Explain a process or concept. Give step-by-step instructions and advice. 2) Problem solving If there is a common problem your prospects face, develop a…