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The Disappointing Mixed Blessing of Internet Advertising

April J, 2016

The Disappointing Mixed Blessing of Internet Advertising A recent article on the internet illustrates the problem with online advertising. The story goes like this: “Ron” has been in the field of marketing for many years. He has lots of very high quality experience, has been in charge of very sophisticated ad campaigns, and has been responsible for spending hundreds of thousands of ad campaign dollars. Back in those early days, TV was always at the top of the…

Online Advertising Fraud 101

April J, 2016

Market Hive

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Online Advertising Fraud 101 I have long been of the opinion that the lack of transparency on the web is one of its growing and impending problems. It has become clear to observant consumers that it is very easy to create a false and misleading impression on the internet if one has the skill and desire to do so (for financial benefit). It hasn't taken long for advertising to become just as big on the internet as it always…

How Inbound Marketing and Social Media compliment each other.

April J, 2016

Market Hive

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Social Media Addiction! How Inbound Marketing and Social Media compliment each other. What makes people addicted to social media? Social interaction has been a human trait for as long as humans have been around. However, relatively speaking, social media on the internet is only a recent phenomenon. Is it here to stay? There are many indications to suggest it is. Only recently, Facebook announced they had one billion users on their site in just one day! There are so many…

What Does Advertising-Supported Revenue Model Mean?

March J, 2016

Market Hive

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What Does The Future of the Ad-Supported Revenue Model Mean to the Internet and Technology? An advertising-supported revenue model is a business approach that emphasizes the sale of advertising as a major source of revenue. This structure is most prominent in traditional broadcast and print media, as well as online media. Media businesses generally earn revenue from advertising, customer subscriptions or a combination of the two. Traditional Media TV and radio shows, along with newspapers and magazines, generally serve to…