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Many tips for finding customers in the Digital Marketing Field.

April J, 2016

Many tips for finding customers in the Digital Marketing Field. Ready to tap into the power of digital marketing to help your business succeed? Check out this list of the top 10 digital marketing ideas from our FedEx Small Business Grant winners, including ideas for social media marketing, content marketing and more! Even better, not only are these digital marketing ideas easy to implement, they’re even easier for your business to afford. 1: Run contests through social media…

What Businesses can Gain from Mobile Marketing

April J, 2016

Market Hive

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What Businesses can Gain from Mobile Marketing Marketing and advertising have truly evolved over the years. We have embraced ads on the television, radio and even in print media for more than a decade. The advent of the Internet has paved the way to new marketing campaigns, one of them being a mobile marketing. Because mobile gadgets are the hype today, there is no denying that mobile marketing is here to stay as more cost-effective way of advertising one's business. Almost all of us have a mobile gadget or two. We often…

Become The Best Blogger

April J, 2016

Market Hive

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Become The Best Blogger. Is it necessary to have a goal to become the best blogger in your niche? Is content marketing something that the public on the web is seeking? Many have asked that questions about the value of content marketing and wondered if it is limited to a few types of businesses. This article was printed in Hubspot in August 2014 titled, How To Become The Best Blogger In Your Niche. Back in 2012, Max Nisen wrote, “Content marketing is…

There Might Be Dragons (the Fear of Internationalization)

April J, 2016

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In the early 16th century, the Hunt-Lenox globe was drawn, showing uncharted (and presumably dangerous) areas marked with the warning: "HIC SVNT DRACONES" – "Here are Dragons." Subsequently, mariners sometimes adopted the phrase "there might be dragons" if they became concerned for their safety when in unfamiliar waters. Of course, none of the mariners of old had actually ever seen a dragon, so each one conjured up his own image, and this is just as true today. For those of us who…

Google Analytics improves small business marketing

April J, 2016

Market Hive

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Google Analytics improves small business marketing Google Analytics is a highly effective website analysis platform that allows businesses to assess how well they’re doing with their online marketing efforts. But for small business owners who aren’t all that comfortable with technology, the thought of digging into the analytics can be intimidating. You don’t have to be an expert to glean valuable insight from Google Analytics, according to Mark Boyd, Search Engine Optimization Director at MIND…

Entrepreneurial Skills Needed To Effectuate Positive Social Marketing Changes

April J, 2016

Market Hive

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There is a distinct dissonance regarding the behavior and social change espousements between people who believe that all marketing is evil and those who believe marketing has some redeeming qualities for the good. This diversity of opinion gets played out in program planning meetings, conferences, policy debates and resource allocations (such as found in RFPs and TORs). Not everyone who works to solve intractable problems needs to be a social marketer; yet, learning some basic marketing skills will be advantageous…

Your Business is Marketing and Not Sales: Whatâ¦ Impossible?

April J, 2016

Market Hive

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Your Business is Marketing and Not Sales: What… Impossible? Sales is the highest paid and World’s Oldest Profession, contrary to popular opinion. Any challenge is foolhardy because selling is the conclusion of any and all transactions between individuals involving product/services. However, the conduit is really Marketing. Now, what kind of IDIOCY is this being presented as Truth? After all, isn’t all the about the Benjamins Lebowski, Cash is King and it's all about the lettuce; otherwise, why are you in…