Topics in Mobile Redirect Issues Part 2: Consequences of Redirects

April J, 2016
Market Hive
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Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) Consequences of Redirects In the past, redirects were oftentimes utilized for various reasons (i.e., SSL redirects).  As a result, extremely long redirect chains have occurred.  The below example illustrates a typical conversation that occurs often on the mobile web. Please note that this conversation has to take place before any of your webpage even begins to be displayed at all: Mobile device: "Give me http://example.com" Web server: "http://example.com…

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Topics in Mobile Redirect Issues Part 1: Definition and Problem

April J, 2016
Market Hive
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Glenn E. Fleming, MD, MPH, Contributor, MarketHive (Reposted from Patrick Sexton, https://varvy.com) Definition: A redirect is a method of forwarding a user from one web address to another web address.  Under normal conditions, when a mobile device requests a certain document at a certain address, the server will normally just provide that document.  There are four common types of redirects which will be covered over the course of this series.  They include: Initial redirect (canonical), secure pages redirect (SSL), redirect…

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Online Marketing Strategies to Kick-Start Stagnant Sales

April J, 2016
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Online Marketing Strategies to Kick-Start Stagnant Sales “Our sales are stagnant and we need SEO — please help!” This is something that we hear often. While search-engine optimization (SEO) can provide amazing results, they don’t happen overnight. And, oftentimes, a business can’t wait; it needs sales, and fast. Here are three simple online marketing strategies you can start on today that can help you kick-start your stagnant online sales.   1. Hit social media hard with paid ads. Your website is always going to…

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Pipeline Marketing: A Powerful Tool For Realizing Funnel Potential

April J, 2016
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Pipeline Marketing: A Powerful Tool For Realizing Funnel Potential Posted By Tim Clarke Pipeline marketing is a term that many in the marketing industry, even those heavily engaged in digital marketing, are not entirely familiar with. It may go by other names; math marketing or revenue marketing, for instance, but the idea is the same: using data strategically to critically evaluate the effectiveness of online marketing efforts. ClosedOpp was a very early adopter of this concept. A small paid search agency…

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3 ways to pump up your online marketing with video

April J, 2016
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3 ways to pump up your online marketing with video by James F. McClister  In the 1990s, real estate agents posted ads in the newspaper and slapped their faces on the backs of benches. In the 2000s, agents still put ads in papers and spruced up bus stops with their smiles, but began shifting their operations to the Internet – promoting themselves on websites and, later, social media. In the 2010s, ads in papers and on benches still exist, websites are still a…

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Is your website ready for Google’s mobile update in May?

April J, 2016
Market Hive
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It has been widely reported by Search Engine Land, Techcrunch, and others that Google is planning a new update to their algorithm regarding mobile-friendliness.  Mobile web traffic now exceeds traffic from desktop users, so Google is emphasizing how important it is that websites have the ability to display information correctly on mobile devices. In the spring of 2015, last year Google first prioritized this and will update that original announcement again next month with a new change in their ranking criteria.…

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Take Your Mobile Marketing To The Next Level With These Great Tips!

April J, 2016
Market Hive
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Take Your Mobile Marketing To The Next Level With These Great Tips! Taking a step into the wondrous and complex land ofmobile marketing for the very first time might feel a little bit intimidating, but by keeping the helpful tips listed below in mind, you will soon find yourself marketing on par with some of the best marketers in the field. When it comes to sending mobile marketing messages to your customers, be sure that you keep the size of any media files as small as possible.…

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7 Tips For An Authentic And Productive Writing Process

April J, 2016
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7 Tips For An Authentic And Productive Writing Process   Richard Tipsword, Contributor   Does this sound familiar? You’re sitting in front of your laptop, staring at a blank screen. The deadline for the article you need to write is approaching, and you’re struggling to get started when you should be in the final editing stages. As you sit there trying to put your expertise in writing, a strange insecurity creeps up your spine. You see yourself changing before your…

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Who Are You Really Marketing To?

April J, 2016
Market Hive
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  "…25-30 year old single women with annual incomes over $75,000, who live in San Diego, who like to shop…So if we are pretending we’re a clothing store, these might be some of the questions we should ask: Where do they shop? What magazines do they subscribe to? What blogs might they read? What do they struggle with when shopping? How do they share their shopping experience?"            –Derric Haynie, CEO Splash So, I'm new to…

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The Disappointing Mixed Blessing of Internet Advertising

April J, 2016
Market Hive
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  The Disappointing Mixed Blessing of Internet Advertising   A recent article on the internet illustrates the problem with online advertising. The story goes like this: “Ron” has been in the field of marketing for many years. He has lots of very high quality experience, has been in charge of very sophisticated ad campaigns, and has been responsible for spending hundreds of thousands of ad campaign dollars. Back in those early days, TV was always at the top of the…

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