In a nutshell, a Podcast is a type of audio broadcast that can be downloaded to an iPod – pod + broadcast = podcast. You don’t have to have an iPod to listen to a podcast. You can listen to it the same way you listen to any video on the internet – your PC, laptop, tablet, smartphone, etc. You can subscribe to a podcast and have it automatically downloaded to the listening medium of your choice. …
As we learned in an earlier post, inbound marketing connects you in a very social way to your customers/clients. Through engagement, you are building relationships and branding yourself or your company as a vehicle that is focused on delivering good information, solving issues and providing value to potential consumers. A good way to achieve this is to start blogging. Through this medium, you can offer a lot to existing and potential customers/clients by writing about many topics related to your…
In my last blog post, I discussed the importance of formulating a workable inbound marketing plan geared toward full-time entrepreneurs. In this post, I’d like to address formulating a plan for those of you who are still working at a job outside your home and building your business on a part-time basis. Much of what I already discussed applies to you too, but in addition to this, your schedule, for what you’ll want to accomplish, needs to be even more…
Whether you’re a seasoned business professional, just getting your feet wet in your own business or still kicking around ideas for what you want to pursue, you’ll want to learn as much as you can about inbound marketing strategies and formulating a workable plan of action.One way to do this is to sit down without any distractions and actually list all the things you do each day to work your business. This exercise can be a real eye-opener, as it…