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Consider the competitive advantages of an online retailer. Customer service is usually not the first thing that comes to mind, right?. Many eCommerce websites, even the large well-known store, are infamous for impersonal, mediocre customer service practices. And yet, the few internet retailers that differentiate themselves on service become well-known case studies in client care. In this article, I'll share some of the best-practices I've seen over the years that serve to differentiate companies on customer service. Upgrade Your CRM…
When your customers disclose their personal and financial information to you, they're taking a leap of faith that you won't lose, abuse or otherwise mess with it — accidentally or not. Your customers don't want you to spam them every two minutes, hawk their info to third parties or, worse, expose it to cyber attackers. Collecting customer data has been notoriously loaded with a tangle of privacy pitfalls. But when done right, the benefit to your…
Creating content for a website seems to be an endless task. Often times, businesses outsource to writers who can do the job efficiently. However, the job does not stop there. Efficient content requires more than skilled writing to convert leads to clients. Timing and placing with the right social media strategies also increase the likelihood of converting these leads to clients. These strategies all fit within the inbound marketing technique, which has been the guide to great online marketing…
Delivering a good Customer Experience is all the buzz lately. It's discussed in all fields of business and is the topic of many a staff meeting and board of director's meeting. But is there really a good understanding of what it is all about? The benefits of designing and crafting a good experience are vague to some teams. So, why, other than it seems to be the latest business "should do" are we striving for that good experience? Increased Profits…
As an avid LinkedIn user, and as a member of the LinkedIn Open Networkers group (aka LIONs), it is a question I see being asked on LinkedIn and at other social media platforms and services on a regular basis. I actually think that the answer is more varied than simply the two options of "open networking" or "closed networker," and your individual answer depends on you and your objectives in creating a LinkedIn profile. LinkedIn system The reason that the…
In a shocking turn of events, professors and political science analysts are declaring that Donald J Trump could become the first person in American history to claim all 50 states in an election. Admit it. Donald Trump is a volcano in a forest of Ronson lighters. You’re not going to stop him. He may carry all 50 states. The awareness of Trump’s invincibility is dawning slowly for several reasons. Nobody wants to be revealed as a fool if Trump flames…
The latest buzz about alpha males has spawned workshops and books geared toward both women and men who want to become more "alpha" in business. How can being more alpha help female entrepreneurs? "Women need to stop waiting to be recognized and go after exactly what they want," advises Christopher Flett, author of What Men Don't Tell Women About Business: Opening Up the Heavily Guarded Alpha Male Playbook. "First, women need to stop competing to get on the 'guys' team.…
For many people, it’s surprisingly easy to dismiss “The Donald” as a moronic blowhard. From his bombastic remarks to his over-the-top lifestyle, he often comes off as little more than a rich bully pandering for attention. But is he really? You don’t need to be a genius to make millions, but billions is a very different story. Billions is not an accident, and I don’t believe for a moment that his success in the presidential race is either. Rather, I…
Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Now that leased media is morphing into paid media, and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration, and fresh blood. Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. It has always been the workhorse behind eCommerce, but…