10 Questions to Ask When Collecting Customer Data
When your customers disclose their personal and financial information to you, they're taking a leap of faith that you won't lose, abuse or otherwise mess with it — accidentally or not. Your customers don't want you to spam them every two minutes, hawk their info to third parties or, worse, expose it to cyber attackers. Collecting customer data has been notoriously loaded with a tangle of privacy pitfalls. But when done right, the benefit to your…