Value & Respect Your Brand: Ask Donald Sterling  Race or more accurately, racism was a primary issue in the Donald Sterling and L.A. Clipper controversy; however, the most important business component at risk was both the NBA and L.A.  Clipper Brand.  Now, a brand is commonly perceived as a product, service or concept manifested in the form of a visual logo that represents a specific company.  Okay, a nice safe and tidy corporate definition; however, successful brands are intangible and…