david ogden

Win Mindshare to Influence Your Market

Win Mindshare to Influence Your Market   Years ago Peter Drucker, the father of business consulting, made a very profound observation: “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Yet the marketing function is broad, challenging, and often misunderstood, especially at the small to mid-market level. The Fortune 500 and savvy…

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I’ll say it: the days of outbound marketing are over.

I’ll say it: the days of outbound marketing are over. The "Wolf of Wall Street" mentality of harassing customers over the phone, sending spamy emails, and going door-to-door to close deals has become much less effective in recent years. Customers have access to so much information every day, they’ve become increasingly resentful of marketing intrusions. The rise of blocking tools such as caller id, spam folders and ad blockers is not coincidence. Inbound marketing is the new normal. That’s the…

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Overcoming your Fear

Overcoming your fears with starting a new online business can be a challenging time. You will have many thoughts passing through your mind,such as:- Is it true or is it a scam. Does the product produce expected results How can I sell the product Who can I sell to Will I make money What will my Friends and Family think How can I find the money to start. Who will support me What if I fail   You need to…

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make money online

  When you first start a business you need to identify a product that you can sell on the open market at a profit, which usually rules out MLM products as most are overpriced, with even distributors struggling to move products at even the distributor price. What if I told you there was a popular product drunk by millions of people on a daily basis, made from 100% natural product, which not only satisfies people thirst but has the added…

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Its A No Brainer

Most MLM emers seem to end up to end up with excess products that they can't sell at a profit because the products are overpriced in the first place. You only have to look on E bay and you will see what I mean. Some companies even ban members from selling except from approved sites online. I have found a company who is different and not only do they have a good weight loss product but it sells at a…

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MarketHive Makes WordPress Better

  When we set out to build MarketHive, we recognized WordPress to be the world leader in Blogging platforms. We will never dispute that nor attempt to overcome or replace WordPress. Our goal is to make WordPress better with our blogging platform and CMS enhancements. Case in point is our WordPress (MarketHive) plugin(s). We have several but this plugin is designed to import and manage your content you produce on MarketHive into your one or multiple WordPress blog(s). Without MarketHive,…

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The Importance of Reach

  Popular social networks, such as Facebook, LinkedIn and twitter are a good way to increase your reach and communicate with others. An increasing numbers of businesses are also using using these social networks to get their messages across to customers. Inbound marketing such as this is on the rise whilst the response to Outbound Marketing, such as cold calling, bulk emailing and leafleting is on a decline.   Inbound marketing is permission-based marketing, for example people join interest groups…

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Instagram Expands To Over 500 Mil-Can it save Facebook?

Why is this happening? Reason: Most people on the go are highly visual and don't tend to read much anymore. "A Picture Says A Thousand Words" as the old saying goes, so maybe there is something to keeping it short and sweet and visual.  "Facebook has spread its tentacles into the messaging boom after building the world's most popular social network, buying Instagram for $1 billion in cash and stock in 2012. Facebook also owns two other of the world's most popular apps: WhatsApp, which…

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Get Found Using Market Hive

Get Found using Inbound Marketing Advice for building your own Inbound Marketing machine- a requirement for most businesses today. The web has forever changed people’s buying habits. Instead of needing to rely on sales people to send them information, buyers now have Google and other search engines to research products, find competitors, and see how other people rate those products in blogs and reviews. Furthermore they are greatly influenced by individuals that have emerged as experts in particular subject areas…

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Innovative Marketing Solution

  Every business involved with selling, whether its a multinational conglomeration, work at home mum, crowd funding project needs to be marketed. Small businesses, charities and home workers often struggle with this area, due to lack of funds ,resources and knowledge of what they need to do.   Marketing costs can run at thousands per month, but do you need this amount of funds and will it guarantee success. Searching online you will find free marketing solutions, so how can…

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