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Win Mindshare to Influence Your Market

Win Mindshare to Influence Your Market   Years ago Peter Drucker, the father of business consulting, made a very profound observation: “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Yet the marketing function is broad, challenging, and often misunderstood, especially at the small to mid-market level. The Fortune 500 and savvy…

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Hooked: How To Make Habit-Forming Products, And When To Stop Flapping

Hooked: How To Make Habit-Forming Products, And When To Stop Flapping We now know that Vietnamese developer Dong Nguyen decided to take down his hugely popular—and habit-forming—game, Flappy Bird because he had a moral pang about the game’s addictive potential. There was speculation about legal problems, or coping with the stress of overnight success, but it seems that he has done what many large tech companies have avoided—taken responsibility for the misuse of his product. Tweeting as @dongatory a a couple of weeks ago,…

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I’ll say it: the days of outbound marketing are over.

I’ll say it: the days of outbound marketing are over. The "Wolf of Wall Street" mentality of harassing customers over the phone, sending spamy emails, and going door-to-door to close deals has become much less effective in recent years. Customers have access to so much information every day, they’ve become increasingly resentful of marketing intrusions. The rise of blocking tools such as caller id, spam folders and ad blockers is not coincidence. Inbound marketing is the new normal. That’s the…

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Markethive and Valentus: Organic Leads and Coffee Partnership

  The apex of automated marketing blogging platforms and “weight losscoffee” known as Valentus Slim Roast are ready to launch; however, only those who recognize this unique opportunity are really wanted. Au Naturale, Markethive and Valentus have joined forces to create a symbiotic relationship between two business entities that are fed up with traditional MLM Industry.  Yes, Marketing & weight loss Coffee are about “empowering both the little guy and gal” to market and sell a product the World consumes daily…

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